Website Design
I designed this website for a start-up digital marketing company. The design incorporates many techniques of Conversion Centered Design to help generate leads for the new business.
For example, the homepage has an a low above-the-fold attention ratio of 10:1 which draws the user’s eyes to the conversion point. There are simple contact forms on every page of the site as well as social proof in the form of testimonials.
Strong Branding
Congruence between their marketing materials was also important to the design. They already had a sunflower as part of their branding and I leaned into that with the design. I even used CSS Animations to bring their services to life in the form of growing sunflowers.
